Setting base, minimum and maximum prices for a Gathern listing with comparables

How to read the 25th percentile, median and 75th percentile of nearby asking prices, why asking is not booked, and how to turn them into a base rate and safe limits.

Every rate a pricing tool recommends starts from three numbers you set: the base rate, the minimum and the maximum. The base is where an ordinary night starts before the calendar shapes it. The minimum and maximum are the limits no adjustment can cross. Set them from comparables and the rest of the plan has something sensible to work from; set them from a guess and every adjustment inherits the guess.

Start with the right comparables

A median only means something if the listings behind it are like yours. Filter by property type first, then bedrooms, then distance. JokerPrice matches comparables on type, exact bedroom count, optional district and floor area, and real distance within the radius you choose, from 0.5 to 20 km, and it never widens that radius on its own. At least three matching listings collected within the last 24 hours are needed before the market can influence a night's price. The guide to choosing comparables covers radius and spread in more detail.

Reading p25, the median and p75

JokerPrice describes comparable prices with three points: the 25th percentile (p25), the median and the 75th percentile (p75). A quarter of comparables ask less than p25, half ask less than the median, and a quarter ask more than p75. The distance between p25 and p75, the middle half, tells you how much prices agree.

You can read these figures for each destination on the pricing data page, by bedroom count on each city report, by district on the district pages, and for your own pin and radius in the revenue calculator.

Asking is not booked

Every one of those figures is an asking price: what listings advertise before fees and discounts. Listings that stay open are, almost by definition, the ones that have not sold yet, so a median of open listings includes nights priced too high to book. That is why JokerPrice calls it the median asking rate and never revenue. Where tracked calendars nearby are mature, the calculator uses the average price of nights that actually closed, the booked-night ADR, instead of the asking median, and says which one it used. When both exist, compare them: a booked ADR well below the asking median tells you the market's asking prices are hopeful. The article asking price is not achieved price explains the method.

Choosing a base

JokerPrice offers two ways to set the base. In fixed mode it uses the base you enter. In market mode it sets the base from fresh nights at the position you pick, the 25th, 40th, 50th, 65th or 75th percentile of comparable prices, rounded to the nearest five riyals and kept within your limits. Market mode needs at least three fresh dates; until then your own base applies.

Revisit the position as reviews arrive. A listing that books its open nights far ahead at the median is telling you it can sit higher.

Setting the minimum and maximum

The minimum is the price below which you would rather leave a night empty. Work it out from your costs: cleaning, platform fees, utilities and the wear of a stay; the guide from gross to net lists what to include. Last-minute and gap discounts stop at the minimum, so it is also the floor for your late sales.

The maximum is not your hope for an ordinary night; it is the ceiling for your best night of the year. Set it high enough for Eid, the last ten nights of Ramadan in the holy cities or a headline event near you. If your plan shows peak nights held at the maximum, the limit is doing the pricing instead of the market, and it is too low.

When you paste a Gathern, Airbnb or Agoda listing link into the property form, JokerPrice looks the listing up in its stored inventory and, with at least three nearby comparables, suggests a starting point: a base at the comparables' median, a minimum at 0.8 times their 25th percentile (never above the base) and a maximum at 1.6 times their 75th percentile (never below the base). The listing itself never counts as its own comparable. The suggestion is applied only if you choose it, and it is a starting point, not a verdict.

Checklist

Frequently asked questions

What is p25 in short-term rental pricing?

It is the 25th percentile of comparable prices: a quarter of comparable listings ask less than it and three quarters ask more. Read with the median and the 75th percentile, it shows where most comparable prices sit.

Should my base price be the median of my comparables?

It is a reasonable start for a typical listing. Sit lower for a new listing without reviews and higher for one with clear advantages, and revisit the choice as reviews arrive.

Why can asking prices overstate what a night is worth?

Asking prices leave out discounts, and the listings still open on a date are the ones that have not sold, including nights priced too high to book. Booked-night rates from tracked calendars show what actually closed.

How high should my maximum price be?

High enough for your best night of the year, such as Eid, the last ten nights of Ramadan in the holy cities or a major event nearby. If peak nights in your plan are held at the maximum, raise it.

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