Asking price is not achieved price

Every price JokerPrice shows is an asking price. Why that matters, which way it leans, and how the booked-night ADR narrows the gap.

Every nightly price in JokerPrice is a price a listing advertised. That is the only price visible from outside a booking platform, and it is worth being precise about what it is and is not.

What an asking price leaves out

Which way it leans

Listings that stay open are, almost by definition, the ones that have not sold. A median of every asking price in a destination therefore includes plenty of nights priced too high to book. That is why JokerPrice labels the market-wide figure "median asking rate" and never calls it revenue.

Booked-night ADR narrows the gap

Once a listing is tracked, JokerPrice knows which nights closed and what the listing was asking for them at the time. The average of those prices, the average daily rate (ADR), describes nights that guests actually took. It is still an asking price, but it is an asking price that worked. The revenue calculator prefers it over the comparable median whenever nearby tracking is mature, and says which one it used.

What to do with this

Use the median asking rate to see where a destination sits and how prices spread. Use ADR and occupancy, where available, to estimate revenue. And when you compare our figures with your own results, compare your nightly rate before fees and discounts, not your payout. The glossary defines both terms.

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